“I already get bookings from Booking.com and my Instagram is active — why pay for a website?” It's the most common question we hear from owners across Crete, and it deserves a straight answer with numbers.
The commission math
OTAs charge roughly 15–25% per booking. A villa taking €30,000 a season through platforms hands over €4,500–7,500 every year — forever. A website that converts even a fifth of those bookings to direct pays for itself in the first months, and every season after that is profit. The same logic applies to tours, transfers, rentals and restaurants on delivery platforms.
You don't own your social audience
Organic reach on Facebook and Instagram has been declining for years — a post typically reaches a small fraction of your own followers. Algorithms change, accounts get restricted, and AI assistants can't read inside these platforms at all. Your website and your email/WhatsApp list are the only channels you actually own.
Trust — and now the law
Travelers routinely check a business's website before booking directly; no website often means no direct booking. On top of that, Greek law (N. 4919/2022) now requires GEMI-registered businesses to display their company details on a website, with a stricter fine framework since January 2026 — so the site you've been postponing has quietly become part of doing business properly.
What a “working” website looks like
That's exactly the site we deliver in 7 days, at a fixed price you can calculate yourself with our price builder. If this season is the one where you stop renting your customers from platforms and start owning them — let's talk.
- Loads in under a second on a phone on hotel Wi-Fi
- Greek and English, with the right version served automatically
- One obvious action on every page: book, call, or WhatsApp
- Found by Google and recommended by AI (structured data, reviews, FAQ)
- Legally complete: GEMI details, privacy policy, cookie consent